IZAZOV Forum – Forum komunikacionih lidera

Vidimo se na #IZAZOV2024!

Prvi interaktivni B2B događaj u regionu

Deseti, jubilarni, regionalni forum komunikacionih lidera – IZAZOV 2024 (powered by smartpoint adria) biće održan 23. i 24. aprila u Beogradu, pod sloganom „Istina je IZAZOV“.

IZAZOV je interaktivna B2B platforma, prva ovog tipa u regionu, namenjena isključivo profesionalcima iz oblasti marketinga, odnosa s javnošću i digitalnih komunikacija iz kompanija i agencija.

DETALJNIJE

Program

DAN 1

DAN 2

Registracija učesnika

09:00 - 09:30Live IZAZOV (Just&Lobby Event Space)

Zvanično otvaranje foruma

09:30 - 09:45Live IZAZOV (Just&Lobby Event Space)

Speaker

Uroš Petrović

Opening keynote: Misli kre:aktivno! (powered by smartpoint adria)

09:45 - 10:15Live IZAZOV (Just&Lobby Event Space)

Speakers

Gordana Purić

Dušan Stojaković

Branislav Jovanović

Ivanka Stojnić

Ana Diković

Tijana Korpivica

Ivana Vukić

Ana Boroš Todić

#PublicTalk: ESG i održivost: Novo poglavlje u poslovnom razvoju (powered by Mastercard)

10:15 - 11:15Live IZAZOV (Just&Lobby Event Space)

Pauza za kafu i networking (powered by Grand kafa)

11:15 - 11:45Live IZAZOV (Just&Lobby Event Space)

Speakers

Stefan Despotović

Rade Rakočević

Jovan Šarenac

Nikola Riznić

Srđan Maletić

#BusinessTalk: Inflacija kao katalizator promena (supported by Srpska asocijacija menadžera)

11:45 - 12:30Live IZAZOV (Just&Lobby Event Space)

Speakers

Maja Balović

Mihailo Ponjavić

Boris Perić

Nevena Praizović

Đorđe Kostić

Branimir Kulašević

Ana Veličković

#PublicTalk: E-commerce: Od klika do konverzije (powered by Cheil Centrade Adriatic)

12:30 - 13:30Live IZAZOV (Just&Lobby Event Space)

Speakers

Nataša Pavlović Bujas

Nikola Vučićević

Milan Gospić

Robert Škunca

Ljubomir Ristić

#AITalk: The big AI debate – dream or nightmare?

13:30 - 14:15Live IZAZOV (Just&Lobby Event Space)

Pauza za ručak (powered by Zlatiborac)

14:15 - 15:00Live IZAZOV (Just&Lobby Event Space)

Speakers

Marija Kojčić

Milica Šljivančanin

Nikola Kostoski

Predrag Ćirović

Saša Ćirić

#BrandTalk: People have less cash, but it doesn’t need to be bad news for brands (powered by Lidl Srbija)

15:00 - 15:45Live IZAZOV (Just&Lobby Event Space)

Speakers

Andreja Lekić

Aleksandar Ružesković

Milan Perić

Minja Jugović Janjić

#CMOTalk: The future of CMOs (powered by Ovation BBDO)

15:45 - 16:15Live IZAZOV (Just&Lobby Event Space)

Speakers

Milja Šijakinjić

Mladen Milanović

Jovana Daljević

Aleksa Odabašić

Marko Minić

#TalentTalk: The NextGen – lideri promena

16:15 - 17:00Live IZAZOV (Just&Lobby Event Space)

Govornici

Andrija Jović

influenser

Branimir Kulašević

Chief E-commerce Officer, Planeta Sport & ePlaneta

Ana Veličković

Digital Marketing & E-commerce, L’Oréal Adria Balkan

Nataša Pavlović Bujas

Founder, Blumen Group & President, IPRA

Nikola Vučićević

CEO, 365 Lab

Milan Gospić

Country Manager, Microsoft Srbija

Robert Škunca

Managing Director SEE, Grayling

Ljubomir Ristić

Chief Marketing Officer, Comtrade Group

Marija Kojčić

Head of PR, Lidl Srbija

Milica Šljivančanin

Marketing Manager, Henkel Consumer Brands

Nikola Kostoski

Commercial Director, Gomex

Predrag Ćirović

Commercial Director, GfK

Saša Ćirić

Marketing and R&D Director, Neoplanta

Andreja Lekić

Group Account Director, Ovation BBDO

Aleksandar Ružesković

Marketing Director, Forma Ideale

Milan Perić

Marketing and Communications Director, Carlsberg Srbija

Minja Jugović Janjić

Marketing Director, SBB

Milja Šijakinjić

Kreativna direkcija, Žiška

Đorđe Kostić

E-commerce Director, Mercator S

Nevena Praizović

Legal Affairs Manager, Ananas E-commerce

Boris Perić

Performance Marketing Director, Shoppster Srbija

Nina Reljić

Marketing Director, MOVEM & Co.

Uroš Petrović

Književnik, autor programa za razvoj kreativnog razmišljanja

Gordana Purić

Marketing Manager, Mastercard

Dušan Stojaković

Senior Manager Global Sustainability, Hemofarm/STADA Group

Branislav Jovanović

ESG Manager, A1 Srbija

Ivanka Stojnić

Sustainability Manager SEE, Nestlé

Ana Diković

Expert for external communication and sustainability, Bambi

Tijana Korpivica

Chief Business Sustainability Officer, Delta Holding

Ivana Vukić

Communications and Corporate Affairs Manager, PepsiCo

Ana Boroš Todić

Senior Corporate Communications Expert, A1 Srbija

Stefan Despotović

Direktor PR centra, NIS

Rade Rakočević

Owner & CEO, Senzal capital

Jovan Šarenac

CEO, Maxidom

Nikola Riznić

CEO, DExpress

Srđan Maletić

CEO, Intesa Invest

Maja Balović

Lead Account Manager, Cheil Centrade Adriatic

Mihailo Ponjavić

Stručnjak za e-commerce

Mladen Milanović

Digital Account Manager, Leo Burnett

Jovana Daljević

Design Sprint Lead, Friday Finally

Aleksa Odabašić

Copywriter, DRV

Sanja Miladinović

Talent Acquisition Manager, North & Central Europe, Ericsson

Iva Majstorović

CEO, Enstring

Sanja Tomić

Employees Communications Manager, A1 Srbija

Katarina Stevanović

Employer Branding Specialist, Nordeus

Aleksandra Sekulić

Account Director, Direct Media United Solutions

Nataša Bojanić

Group Account Director, Leo Burnett Belgrade

Ivan Radojević

Client Service Director, Studio Nexus

Radojka Bošković

Managing Director, McCann Beograd

Danijela Gašparac

Head Of Market Research – CEO Advisor, Telekom Srbija i Marketing and Communication Consultant, Srbija voz

Igor Vranjković

Group Brand Manager Mainstream, HEINEKEN Srbija

Dušica Matijašević

Director of Advertising and Strategy, Executive Group

Marina Bolanča

CEO, Abeceda komunikacije (HR)

Desanka Landauer

Marketing Director, McDonald's Srbija

Velibor Mudrić

Regional Brand Manager, Nomad Foods

Maja Radak Obućina

New Business Director, Fullhouse Ogilvy

Martina Petrović

Marketing Communications Director, A1 Srbija

Branka Letica

Executive Division Director for Marketing and Communications, NLB Komercijalna banka

Ivana Eror Bauk

Head of People Engagement and Culture, Delhaize Serbia

Vanja Vagić

Corporate Affairs Manager, Mars UBBAI

Aleksandar Matić

content creator

Marko Minić

Account Executive, New Moment New Ideas Company

Vera Vuković

Direktor marketinga, British Motors za Srbiju i Crnu Goru

Ivana Karalejić

Head of Marketing, MiaMara

Ivana Mrđa

CEO, Midori Belgrade

Ivana Laković

Founder, Luxury Integrated

Ljiljana Malenović

Marketing Manager, Ušće Shopping Center

Ivan Vučetin

Digital Marketing Specialist, Metro Cash&Carry

Aleksandra Parezanović

Head of Marketing Serbia, Pet Network International

Svetlana Bunčić

Direktorka Identiteta i komunikacija, UniCredit Bank

Darko Radičanin

Izvršni direktor, Dostignuća mladih Srbija

Nikola Jagodić

TikTok konsultant, smartpoint adria

Nađa Vujić

Regional Influencer Marketing Account, Media Point

Iva Pavlov

Marketing Specialist, Generali osiguranje

Andrea Stanimirović

Brand Manager, Neoplanta

Dara Pavlović

Social Media Manager, SBB

Dijana Vučković

Digital Communications and Media Manager, Forma Ideale

Lazar Filipović

influenser

Jovan Milošev

Direktor sektora brand komunikacija, Mercator-S

RADNE GRUPE

U okviru foruma IZAZOV 2024 (powered by smartpoint adria) ove godine biće formirane radne grupe koje će se baviti temama u fokusu naše struke u ovom trenutku – ESG i održivo poslovanje; Employer branding i privlačenje talenata; E-commerce i digitalizacija tržišta i TikTok i unapređenje saradnje sa influenserima.

Radne grupe će činiti 5-7 stručnjaka iz kompanija i agencija, a koji će zajedno radili na pripremi smernica i preporuka sa primerima dobre prakse i delili svoja znanja i iskustva sa drugim učesnicima na tržištu.

Na forumu IZAZOV biće pokrenute javne diskusije o temama kojima su se bavile radne grupe, a nakon događaja biće objavljen dokument sa smernicama i preporukama u određenoj oblasti.

VIŠE INFORMACIJA

Speed Dating sastanci

I ove godine na forumu IZAZOV 2024 (powered by smartpoint adria) biće organizovani speed dating sastanci kompanija i agencija. Sastanci su zamišljeni kao upoznavanje i razmena kontakata između predstavnika agencija i klijenata, u trajanju od maksimum 15 minuta.

Detaljnije

ISTRAŽIVANJE

Marketing mreža, desetu godinu za redom, sprovodi istraživanje koje se bavi ključnim temama iz oblasti marketinga i komunikacija, kao i trendovima za 2024. godinu.

Upitnik je namenjen stručnjacima iz sektora korporativnih, digitalnih komunikacija i marketinga iz zemalja u regionu (Srbija, Hrvatska, BiH, Slovenija, Makedonija i Crna Gora). Cilj ovog istraživanja jeste sagledavanje stanja struke u regionu, kao i trendova i izazova koji nas očekuju u 2024. godini.

Budući da znamo koliko je važno da znamo gde smo i kuda želimo da idemo, kada je u pitanju razvoj struke, pozivamo kolege iz kompanija i agencija da uzmu učešće u ovom istraživanju i popune upitnik koji im je stigao na mejl.

Istraživanje je upotpunosti anonimno, a svi dobijeni podaci biće prikazivani kao grupni i ekskluzivno predstavljeni na forumu komunikacionih lidera – IZAZOV 2024 (powered by smartpoint adria).

PRETHODNO ISTRAŽIVANJE