IZAZOV Forum – Forum komunikacionih lidera

Vidimo se 4. i 5. aprila u Beogradu na #IZAZOV2023!

Prvi interaktivni B2B događaj u regionu

Deveti regionalni forum komunikacionih lidera – IZAZOV 2023 (powered by Štark) biće održan 4. i 5. aprila u Beogradu, pod sloganom „It’s all about the CHANGEMAKERS“.

IZAZOV je interaktivni B2B događaj, prvi ovog tipa u regionu, namenjen isključivo profesionalcima iz oblasti marketinga, odnosa s javnošću i digitalnih komunikacija iz kompanija i agencija.

DETALJNIJE

Program

DAN 1

DAN 2

Registracija učesnika

09:00 - 09:30Live IZAZOV (Beogradski sajam, hala 3A)

Zvanično otvaranje foruma

09:30 - 09:45Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Vladimir Ivančev

Nataša Šarčević

Luka Đukanović

Opening keynote: Zašto kažu ljubav, a žele promene? (powered by Štark)

09:45 - 10:15Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Violeta Kovačević

Sanja Bušić

Dejan Ranđić

Ksenija Karić

Branka Pudrlja Durbaba

Vlastimir Vuković

Tema 1: Tržište u 2023. – poslovanje u doba inflacije i krize

10:15 - 11:05Live IZAZOV (Beogradski sajam, hala 3A)

Pauza za kafu i networking (powered by Dolce Gusto)

11:15 - 11:25Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Nataša Kažić

Jana Savić Rastovac

Jelena Dubovac

Velibor Mudrić

Maja Uzelac

Vesna Cvetković

Tema 2: How to Pursue Powerful Brands Collaboration?

11:25 - 12:15Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Milivoj Đorđić

Predrag Petrović

Tatjana Đokanović

Vladimir Ristevski

Darko Burčul

Trending Talks (powered by SmartPoint Adria)

12:15 - 13:00Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Arsen Rudan

Andrej Kugonič

Andreja Milkić

Dušan Kovačević

Suzana Berić

#BrandTalk: Made in Serbia (powered by Telekom Srbija)

13:00 - 13:45Live IZAZOV (Beogradski sajam, hala 3A)

Pauza za ručak (powered by Zlatiborac)

13:45 - 14:30Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Miroslav Terzić

Nikola Dragić

Aleksandra Martinović

Ivana Miković

Bojan Vuletić

Tema 3: Za sve su krivi Sopranosi (powered by Ovation BBDO)

14:30 - 15:15Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Marija Vićić

Aleksandra Kosanović Strižak

Milica Popović

Ana Boroš Todić

Aleksandra Jankovski

Tema 4: How to Make Advertising More Sustainable? (powered by Two Rivers)

15:15 - 16:00Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Marko Simić

Ana Smileska

Sanja Gajić

Danijela Milovanović

#BrandTalk: Fokus oglašivača u 2023.

16:00 - 16:30Live IZAZOV (Beogradski sajam, hala 3A)

Speakers

Nenad Ivić

Ilija Brajković

Iva Vrtarić

Miloš Božić

#DigitalTalk: Veštačka inteligencija (ne)će zameniti čoveka!

16:30 - 17:00Live IZAZOV (Beogradski sajam, hala 3A)

Govornici

Vladimir Ivančev

Direktor prodaje SBU Snacks, Atlantic Grupa

Arsen Rudan

Head of Corporate Affairs, Air Serbia

Aleksandra Sekulić

Account Director, Direct Media United Solutions

Danijela Grbin

Group Account Manager, Direct Media Montenegro

Nataša Mitrović

CEO, Why Not Agency

Krstinja Šćepanović

HR Director, OTP banka Srbija

Sanja Miladinović

Talent Acquisition Manager, North & Central Europe, Ericsson

Branislava Cagronov

Regional Managing Director, UM Beograd

Milica Grujić

Central Europe Sustainability Senior Manager, PepsiCo

Violeta Kovačević

CEO, Mercator-S

Andrej Kugonič

Head of Marketing, Nordeus

Miroslav Terzić

reditelj

Jelena Dubovac

Regional Brand Director, NIKE

Aleksandra Kosanović Strižak

Head of Marketing and Communications, Erste Bank

Marko Simić

Brand Manager, Carlsberg Srbija

Sanda Savić

Senior Director of Corporate Affairs and Communications CEE/SEE, Hemofarm

Aleksandar Ružesković

Marketing Director, Forma Ideale

Nevena Kurtović

Managing Director, Fusion Communications

Aleksandar Mladenović

Marketing Director, Zlatiborac

Nataša Šarčević

Direktor marketinga i inovacija SBU Snacks, Atlantic Grupa

Luka Đukanović

Senior menadžer za razvoj brenda i inovacije SBU Snacks, Atlantic Grupa

Nataša Kažić

CMO, Ananas eCommerce

Jana Savić Rastovac

Executive Creative Director, McCann Beograd

Milivoj Đorđić

General Manager - Adria region, SmartPoint Adria

Predrag Petrović

Head of Business Development and Marketing, DP LUX Group/Belodore

Tatjana Đokanović

Direktor marketinga i komunikacija, Lafarge Srbija

Vladimir Ristevski

Partner & Creative Director, Piksel LTD (Severna Makedonija)

Darko Burčul

Chief Marketing & PR, Infostud

Marija Vićić

Executive Director, Two Rivers

Predrag Spasojević

CEO, Hooloovoo

Nikola Jagodić

Digital BDM, SmartPoint Adria

Gorana Risteski

Creative Strategist, GrowMojo & influenser

Gordana Purić

Senior Marketing Specialist, Mastercard

Aleksandra Mirić

CSR Specialist, Lidl Srbija

Ana Đurić (Konstrakta)

Bojana Nenadović

Marketing Director, Coca-Cola HBC (Srbija, Crna Gora, Kosovo)

Ana Smileska

Marketing Manager, Bambi

Nataša Pavlović

Chief Marketing Officer, Mercator-S

Darko Soković

Managing Partner, Strategy & Development, Propulsion

Jelena Gavrilović Šarenac

Head of Corporate Communication, Henkel Srbija i Henkel Adria

Strahinja Bogdanović

HR Director, HEINEKEN Srbija

Vesna Cvetković

Business & Strategy Director, POM POM

Miroslava Jeremić

Group Marketing Director, Pet Network International

Iva Vrtarić

AI Researcher/Developer

Sanja Gajić

Digital Account Director, Fullhouse Ogilvy

Ivana Miković

Managing Director & Co-Owner, Firefly Productions

Miloš Božić

AI Lead, Anari.ai

Ksenija Karić

CEO, Schneider Electric Serbia & Montenegro

Danijela Milovanović

Head of Marketing, UniCredit Bank

Branka Pudrlja Durbaba

Consumer Area Senior Director, A1 Srbija

Bojan Vuletić

reditelj

Aleksandra Martinović

Direktor direkcija za multimediju, Telekom Srbija

Ilija Brajković

CEO, Kontra Agency (Hrvatska)

Aleksandra Kožul

Communication Director External, Internal and Digital, Novaston Marketing Consultancy

Velibor Mudrić

Regional Brand Manager Adriatic Cluster, Frikom

Milica Popović

Corporate Communications and Public Affairs Manager, Delhaize Serbia

Andreja Milkić

Account Director, Leo Burnett

Olivera Petrović

Client Service Director, Chapter 4 PR

Ana Boroš Todić

Senior Corporate Communication Expert, A1 Srbija

Nenad Ivić

Creative Director, Evoke Group

Sanja Bušić

Marketing Director, PepsiCo South Central Europe, Baltics, Greece & Cyprus

Maja Uzelac

Chief Marketing & Digital Officer, L'Oréal Adria-Balkan

Dejan Ranđić

CEO, DNA Communications

Nikola Dragić

Account Director, Ovation BBDO

Olivera Papestijević

Marketing Director, DIS

Tijana Koprivica

Chief Business Sustainability Officer, Delta Holding

Daniel Ackermann

CEO, Degordian

Dušan Kovačević

CEO, EXIT Festival

Suzana Berić

Direktor Sektora za brend strategiju i marketing komunikacije, Telekom Srbija

Vlastimir Vuković

CEO - President of Executive Board, NLB Komercijalna banka

Speed Dating sastanci

I ove godine na forumu IZAZOV 2023 (powered by Štark) biće organizovani speed dating sastanci kompanija i agencija. Sastanci su zamišljeni kao upoznavanje i razmena kontakata između predstavnika agencija i klijenata, u trajanju od maksimum 15 minuta.

Detaljnije

ISTRAŽIVANJE

Marketing mreža, devetu godinu za redom, sprovodi istraživanje koje se bavi ključnim temama iz oblasti marketinga i komunikacija, kao i trendovima za 2023. godinu.

Upitnik je namenjen stručnjacima iz sektora korporativnih, digitalnih komunikacija i marketinga iz zemalja u regionu (Srbija, Hrvatska, BiH, Slovenija, Makedonija i Crna Gora). Cilj ovog istraživanja jeste sagledavanje stanja struke u regionu, kao i trendova i izazova koji nas očekuju u 2023. godini.

Budući da znamo koliko je važno da znamo gde smo i kuda želimo da idemo, kada je u pitanju razvoj struke, pozivamo kolege iz kompanija i agencija da uzmu učešće u ovom istraživanju i popune upitnik koji im je stigao na mejl.

Istraživanje je upotpunosti anonimno, a svi dobijeni podaci biće prikazivani kao grupni i ekskluzivno predstavljeni na forumu komunikacionih lidera – IZAZOV 2023 (powered by Štark).

PRETHODNO ISTRAŽIVANJE